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Oliver Buchannon
Vangal Private Equity

Vangal is a private equity firm specializing in B2B marketing agencies and go-to-market software companies. We invest in profitable, founder-built businesses generating $500K to $10M in annual revenue, focusing on companies with repeatable revenue models, strong customer retention, and demonstrated product-market fit.

Sell vs Keep Growing: How to Decide as a Founder

May 5, 2026

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2 min read

Sell vs Keep Growing: How to Decide as a Founder

Most founders get this decision wrong because they’re asking the wrong question.

Vangal Private Equity
Vangal Private Equity
I'm Burned Out Running My Agency — Should I Sell?

Apr 30, 2026

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1 min read

I'm Burned Out Running My Agency — Should I Sell?

Same Issues. New Address

Vangal Private Equity
Vangal Private Equity
SEO agencies are quietly rebranding. Here's why that's a red flag

Apr 27, 2026

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2 min read

SEO agencies are quietly rebranding. Here's why that's a red flag

A pattern I've been watching closely over the last 6 months

Vangal Private Equity
Vangal Private Equity
Should I Sell My Marketing Agency Under $10M?

Apr 22, 2026

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1 min read

Should I Sell My Marketing Agency Under $10M?

It is not an easy question

Vangal Private Equity
Vangal Private Equity
What your agency is actually worth right now

Apr 13, 2026

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2 min read

What your agency is actually worth right now

No fluff. No generic advice. Just what I'm seeing on the ground.

Vangal Private Equity
Vangal Private Equity
Q1 Observations and metrics from 36 active agencies looking to get acquired

Apr 6, 2026

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2 min read

Q1 Observations and metrics from 36 active agencies looking to get acquired

2025 was brutal. 2026 is better. Here's what that actually means.

Vangal Private Equity
Vangal Private Equity
Client Concentration, Contracts, and Revenue Quality: How Buyers Really Price Risk in Agency Acquisitions

Feb 2, 2026

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4 min read

Client Concentration, Contracts, and Revenue Quality: How Buyers Really Price Risk in Agency Acquisitions

How Buyers Model Client Concentration Risk

Vangal Private Equity
Vangal Private Equity
How Marketing Agencies Are Valued in 2026: EBITDA, SDE, and Valuation Multiples Explained

Jan 26, 2026

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4 min read

How Marketing Agencies Are Valued in 2026: EBITDA, SDE, and Valuation Multiples Explained

In 2026 the valuation metrics are no longer based on revenue or number of people

Vangal Private Equity
Vangal Private Equity
What Increases (or Destroys) a Marketing Agency’s Valuation Multiple

Jan 19, 2026

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4 min read

What Increases (or Destroys) a Marketing Agency’s Valuation Multiple

How Buyers Think About Valuation Multiples

Vangal Private Equity
Vangal Private Equity
Why exit multiples increased for agency acquisitions in 1H 2025

Jul 15, 2025

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2 min read

Why exit multiples increased for agency acquisitions in 1H 2025

Of 639 agencies that got acquired so far in 2025, 3.9X EBIDTA is higher than 4 year norm of 3.1X

Vangal Private Equity
Vangal Private Equity
Flat Is the New Growth: What Q2 2025 Really Looked Like for Agencies

Jul 10, 2025

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2 min read

Flat Is the New Growth: What Q2 2025 Really Looked Like for Agencies

Of 2928 companies reporting in our database only 21% grew revenue in 1H 2025

Vangal Private Equity
Vangal Private Equity

Vangal - Private Equity for Agencies and Digital Marketing

The newsletter for Marketing Agency founders and operators

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